When we see ads online offering wine for 20%-50% off, we can’t help but ask why we rarely find such deals locally.  Are the online vendors artificially inflating the retail prices in order to lie about the savings?  Are local vendors ripping us off by not offering the same discounts?  No.  You really can save that much on wine online, and your local liquor store is not trying to swindle you when they don’t offer you the same deals.

Online wine clubs attract a dedicated customer base by offering speciality wines that are shipped out monthly.  They don’t have to maintain physical retail store, they ship directly to their customers, they specialize in limited-availability products, and virtually all of their sales are to repeat customers.

Physical shops pay for not having these features.  They pay for building maintenance and more employees, they pay for massive shipments, they pay for storing a larger inventory, and they pay more to constantly attract new customers (unnable to rely as much on repeat buyers).

Physical retailers forward their costs on to you by raising their prices.  Online retailers forward their savings on to you by lowering their prices.  By keeping you happy, they keep you coming back, which is more than worth the difference in price.  They get a repeating buyer and you get repeating savings.

When you sign up to the Wine Lover Blog email list (using the form to your right), you will receive a consumer report telling you where you can find independently rated, reputable retailers that offer these discounts.

You’ll find:

• Up to 50% off specials
• 91+ point wine
• Gold medal award winners
• Rare, limited production bottles
• Cabernets aged 8-12 years

So sign up, check your email, read your free consumer report, and enjoy regular updates about the best deals on the best wines.